You know that feeling when you're watching the game and your team misses the mark and you just knew if you were the coach you'd have called a different play? That's how I view the world when it comes to brand development. I'm always excited to shop local and support entrepreneurs, but I often find myself wishing I could be a bug in the owners ear giving them ways to improve their brand experience. That's why I started Exempli Gratia.

Before I event realized it, my career was crafted on this one principle. Customer loyalty is the product of a strong brand. As I worked in various roles from retail management to corporate strategy transformation to project management, I've developed a deep understanding of how large businesses are able to cut through the noise and create raving fans that come back over and over again. After nearly a decade of helping names traded on Wall Street deliver their brand promise, I decided to pivot and take this knowledge to local entrepreneurs who run small businesses.

Along with my experience, I bring with me education in Graphic Design and Marketing. I value traveling, fitness, and the arts. In my downtime, I enjoy binge watching my comfort shows, laying on the beach, and hitting some high notes at karaoke. 

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